Search results for "CUB model"

showing 2 items of 2 documents

A statistical analysis of consumers’ perception of wine attributes

2012

"\"Summary: The importance of extrinsic and intrinsic attributes of wine for consumer. purchase decision is object of a lively debate. This work provides some insights into the. problem by analyzing data from a survey on consumers’ perceptions using CUB models.\""

Consumer perceptionsORDINAL DATA; CUB MODEL; Consumer perceptionsCUB MODELORDINAL DATA
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The importance of wine attributes for purchase decisions: A study of Italian consumers’ perception

2013

"The importance of extrinsic and intrinsic attributes of wine for purchase decisions is the object of a lively debate. As a matter of fact, in recent decades, the shift of consumption motivations from nutritional purposes to drinking for pleasure has caused a persistent decrease in the overall demand. However, the increasing number of product varieties and brands of domestic and imported wine, as well as the increased diversity in wine styles and prices, make the identification of wine purchase drivers difficult. This article investigates the importance of product attributes for Italian consumers when choosing wine. Specifically, a class of statistical models for ordinal data, namely CUB, i…

Consumption (economics)Ordinal dataWineNutrition and Dieteticsmedia_common.quotation_subjectConsumer perceptionWineAdvertisingPleasureConsumer perceptions CUB model Food quality Ordinal data WineIdentification (information)Consumer perceptionsPerceptionEconomicsCUB modelOrdinal dataProduct (category theory)MarketingFood qualityFood Sciencemedia_commonDiversity (business)Food Quality and Preference
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